February 21, 2025 – The global AIGC (Artificial Intelligence-Generated Content) in E-Commerce market is set to experience substantial growth, with a projected Compound Annual Growth Rate (CAGR) of 12.1% during the forecast period from 2024 to 2032. This expansion is driven by the increasing demand for trend adaptation and the growing need for efficiency and automation in e-commerce content creation.

Key Highlights:

• The AIGC in E-Commerce market is expected to grow at a CAGR of 12.1% from 2024 to 2032.
• Increasing demand for adaptation to trends and the necessity for efficiency and automation are key market drivers.
• The Product Showcase and Trade Scene Construction segments are anticipated to experience significant growth.
• The Asia Pacific region is poised for substantial growth due to the rapid expansion of e-commerce.

Market Scope and Overview:

AIGC in E-Commerce refers to the use of AI technologies, particularly NLP and machine learning, to generate various forms of content for e-commerce platforms. This includes product descriptions, marketing materials, social media posts, and personalized content. AIGC enables businesses to create content efficiently, personalize user experiences, and adapt to rapidly changing trends.

Market Drivers and Opportunities:

• Driver: Increasing Consumer Demand for Adaptation to Trends: AIGC allows businesses to analyze real-time data and generate content that aligns with the latest trends, enabling them to be more responsive and engage with audiences effectively.
• Opportunities: Growing Need for Efficiency and Automation: AIGC streamlines content creation processes, reduces costs, and ensures consistency across content, allowing businesses to scale their operations efficiently.

Impact of COVID-19:

AIGC played a crucial role during the COVID-19 pandemic by generating and disseminating information, supporting public awareness campaigns, analyzing data, automating contact tracing, and generating public health messaging.

Segmentation Analysis:

• Product Showcase Segment: This segment is anticipated to grow significantly, driven by the use of AIGC to generate compelling product descriptions, personalized content, and visual content.
• Trade Scene Construction Segment: This segment is also expected to grow significantly, driven by the use of AIGC to automate product descriptions, create marketing content, analyze market data, and personalize customer experiences.

Regional Analysis:

The Asia Pacific region is projected to witness significant growth due to the rapid expansion of e-commerce platforms. AIGC enables these platforms to automate content creation, personalize recommendations, and cater to diverse markets.

Competitive Landscape:

The AIGC in E-Commerce market is competitive, with key players engaged in acquisitions and technology launches. Major players include OpenAI, LivePerson Inc., Google, Copy AI, and others.

Scope of the Report:

This report provides a comprehensive analysis of the AIGC in E-Commerce market, segmented by type (product showcase, virtual host, trade scene construction), application (to business, to customer), and region (North America, Europe, Asia Pacific, Rest of the World).